Do you think that blogging and engaging on social media is important when it comes to marketing your business online?
The answer is a resounding YES! No matter what size of business you have, blogging and social media activity is an important part of your online marketing.
Here are 5 reasons why you need to blog and engage on social media:
1) Drive traffic to your website
2) Increase your rank in searches
3) Position your business as an industry leader
4) Develop relationships with your current and potential customers
5) Respond and interact with your fans and followers
Drive traffic to your website:
Blogging will give you the opportunity to create content for your customers to see, read and share. And, if it’s engaging enough, they WILL click through to your website to learn more about you and your business. Post your stories with links, and photos/videos of your blog posts to your social media sites, and give your followers and fans a reason to click through to your website.
Increase your search optimization:
Blogs also increase your search engine optimization (SEO). Fresh, interesting and engaging content and photos/videos is important to make sure you come up in searches before your competitors when they are searching for what you offer. And, by using keywords, topics, and categories you want your business to be found with will help in this process. Blogging regularly using keywords about your business, your service or product and your industry will increase your search results. Keywords on your website and blog are also a significant way that Google (and other search engines) find your site for searched words or phrases about your industry.
Position yourself as an industry leader in your field of expertise:
Well written blogs will shed light on you and your business as an industry leader. Post content that will engage with your market and show what you know. You will build trust, too. The more you show what you know about your industry, the more likely people will trust you to give them what they need or want.
Develop better customer relationships:
Blogs are an important part of connecting with your current and potential customers. When you connect with them by blogging and social media engagement they will have many more outlets to find you, click through to your website, and use you when they need or want your services.
It’s absolutely true that about 93% of people go online for what they are looking for before they ever make a phone call or visit a location. They are doing research, and the more information you can give them about you and your business, the more likely you will gain new and repeat customers. Word of mouth referrals just aren’t enough.
Respond, and interact with your fans and followers on your social sites and your blog:
If your readers have questions about a topic you are blogging about or posting on social media, respond to them directly and steer them to your website. This is key in forging relationships. After all, it’s really all about relationships in business. If you connect with them and they like and trust you, they will hire you!