Have you noticed lately that Facebook is showing you many more things you previously posted “On This Day”, and asking you to share it again? The reason for this is that Facebook has reportedly experienced a decline in the sharing of original content on news feeds by its users. It’s apparently a major concern for the company. According to a report from The Information, sources familiar with this have let on that as of the middle of 2015, Facebook has had a 21% percent decline year over year in original content sharing.The publication’s source says that as the social networking site becomes older, users have become less inclined to share updates on their lives even as their list of friends continue to grow. The lack of interest in posting more original content on Facebook by its users could be that people are not as comfortable as they used to be about sharing personal information and stories about themselves and where they are.
I don’t know what news feed “they” are reading, because mine is FULL of people who want to share everything they’re doing on a regular basis!
Facebook now has a team in place which is working on finding methods and ways on how to tackle this “in their mind” major decline. Sources disclose that the Facebook staff has been tasked with sorting out the problem and is calling the term for the decline “context collapse”. While overall sharing may be strong on Facebook, there has definitely been a shift in the trend of sharing personal content such as photos and status updates to sharing someone else’s videos (especially on this election year) or recipes (thanks to sites like Tasty). Also, people are sharing lots more on Instagram (which is incidentally owned by Facebook), Snapchat, Tumblr and other social sites.
There are now approximately 1.6 billion users on Facebook…so I’m sure they are still making big bucks, but I’m also sure they do not want the original reason for Facebook to go away…to share original content, photos and videos, instead of sharing stuff from other news and information sites.
Now Facebook is trying to counter the “context collapse” issue by inspiring people to share more personal content by:
1) Showing your “original” content to more people than if you share someone else’s.
2) The live video feature will entice all you ego-maniacs to tell us everything you are doing during your day up-to-the-minute.
3) Facebook will be showing you “On This Day” more to get their users to talk about again and share again your past posts.
I am sure that millions along with myself know that Facebook isn’t going anywhere, anytime soon. But, like all other things in life, it continues to evolve and so do its users. Facebook will have to continue to change to keep up with our rapidly changing behaviors on social media. No one said it would be easy : )