Did you know that 61% of businesses have incorporated video as a marketing tool. 66% of those were not using video a year ago. Undoubtedly, video marketing is one of the newest additions in your promotion toolbox. So, is it really worth considering using videos for promoting your business? Do you have enough resources to apply video content in your marketing? The answer is yes. Not only because everyone in your industry (and other industries) are doing it but because video is one of the most versatile and profitable digital marketing tools out there.
Here are 5 reasons why you should include video marketing in your online advertising strategy:
- Video Boosts Website Visits, Reduces Bounce Rate and Expands Your Readership
Vision is our most dominant sense. Most information transmitted to our brain is visual. Photos already boosts engagement, we see that every day on social media. Imagine what videos can do to your business.
- Videos Boost ROI
76% of businesses say that video provides a good return on investment. Even though video production is not yet the easiest or inexpensive task, it pays off. Online video editing tools are constantly improving and becoming more affordable. But, even your smartphone can make pretty decent videos already. Just know that content matters.
- Google Loves Videos!
Moovly gives us interesting statistics: You’re 53 times more likely to show up first on Google if you have a video embedded on your website. Since Google now owns YouTube, there has been a significant increase on how much videos affect your search engine rank.
- Video Appeals to Mobile Users
From 2012 to 2014, mobile video views have increased by 400%. YouTube reports mobile video consumption rises 100% every year. Since people like to watch videos on the go, and the amount of smartphone users is growing, your video audience keeps getting bigger and bigger. Also, Google tells us that smartphone users are twice as likely than TV viewers and 1.4 times more likely as desktop viewers to feel a sense of personal connection to brands that show video content or ads on their devices.
- Video Encourages Social Shares
At the 8th annual Social Media Marketing Industry Report, Michael Stelzner said that 60% of the social marketers used video content in 2015, and 73% of the total participants planned to use it in 2016. Social platforms also encourage video: Facebook has 3600 Video, Live Video, and Lifestage (A Video-Centric App for Teenagers), Instagram put in place 60 Second Videos and Stories, Twitter has Periscope…and YouTube is the 2nd most popular social network in the world!